The Impact of Online Apparel Stores on in-Store Shopping

The impact of online apparel stores on in-store shopping: A complement rather than a substitute Abstract Due to the fast development of the Internet and the growing popularity of online shopping, some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets, that might be true, however, for product like apparel - a kind of high-risk and hedonistic product, it is not the case. This essay demonstrates why it is less possible for online apparel shopping to substitute store apparel shopping and how it serves as a complement for store apparel shopping. Finally, some implications on how to make the online apparel shopping more appealing are given.†¦show more content†¦Travel agencies, newspapers and telecommunication providers have all suffered severe competition from internet- based substitutes (Grant, 1991). However, in-store apparel shopping is less substitutable by online shopping. On the one hand, it is a product of high risk; on the other hand, the apparel shopping trips to the city center can be more enjoyable. 2.1. Apparel - A product of high risk According to Peter and Tarpey (1975), the risk here can be defined into six components: financial risk, performance risk, physical risk, psychological risk, social risk and convenience risk. Consumers perceive a higher level of risk when purchasing on the Internet compared with traditional retail formats (Lee amp; Tan, 2003). However, not all products have the same level of risks for online shopping. Bhatnagar, Misra, and Rao (2000) found that consumers might attempt to purchase low-risk or easy-to-examine products such as books, CDs, and airline tickets by Internet more than products more complex to assess online, such as apparel. In fact, the advent of online bookshops such as Amazon has already severely damaged the profits of conventional bookstores. However, for the products of higher risk, such as apparels, it is less possible that online shopping will substitute in-store shopping. Due to the word limit, I will only examine financial risks and performance risks that I think are mostly related in online apparel shopping. The financial risk refers to the likelihood ofShow MoreRelatedHow Technology Has Changed The World Of Retailing1487 Words   |  6 Pagesit’s technological advancements have change the world of retailing especially in the apparel industry, thus we will be looking at New Look. One of the major trends affecting the retailing industry is the increase in the number of people who prefer shopping for apparel on the Internet from the comfort of their home rather than a tradition brick and mortar store. Emerging technology such as mobile applications and online platforms are changing the way retailers do business. One other mobile trend isRead MoreUniqlo Assessment Presentation and Project Report Environmental Analysis Apparel Brand Management1066 Words   |  5 Pagesa Japanese apparel brand under UNIQLO Co., Ltd established in 1974. They offered â€Å"MADE FOR ALL† high quality causal wear at competitive price. The firm had earned a huge success and high reputation. They were starting online businesses in 2000 and stepped forward outside Japan, in 2001 opening their first oversea outlets in London UK. As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international had 181 stores including ChinaRead MoreMacy s A Chain Of Mid Range American Department Essay1625 Words   |  7 Pagesfirst Macy’s department store in New York City. Today, 158 years later, Macy’s is a chain of mid-range American department stores with its flagship store here in Herald Square. This particular store is labelled as the â €Å"world’s largest store† because of its one million square feet of selling space. The products offered are clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares. As of April 2016, the Macy’s company operates 870 stores in 45 states, as well asRead MoreUniqlo Assessment Presentation and Project Report Environmental Analysis Apparel Brand Management1076 Words   |  5 Pagesa Japanese apparel brand under UNIQLO Co., Ltd established in 1974. They offered â€Å"MADE FOR ALL† high quality causal wear at competitive price. The firm had earned a huge success and high reputation. They were starting online businesses in 2000 and stepped forward outside Japan, in 2001 opening their first oversea outlets in London UK. As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international had 181 stores including ChinaRead MoreBusiness to Consumer Model: a Po sitive Impact of Online Business on the Marketing and Operation of Sales in the Clothing Industry3436 Words   |  14 PagesBUSINESS TO CONSUMER MODEL: A POSITIVE IMPACT OF ONLINE BUSINESS ON THE MARKETING AND OPERATION OF SALES IN THE CLOTHING INDUSTRY. RESEARCH PAPER BY TEMITOPE SHAKIRAT ODULAJA Read MoreArchitecture And Planning IIt Roorkee Essay2382 Words   |  10 Pagesdecades and hence must recognize the opportunities and challenges in Retail store/shopping competition. Along with the growing potential retail market the consumer base is increasing with a varied diversity which includes difference in language, culture, customs and historical design precedents. all of these increase the need for creative and innovative design that is sensitive to the changing life style of people. Retail Store Space with its tremendous growth rates expected in the near future, givesRead MoreOnline Shopping vs Retail Shopping4171 Words   |  17 Pagesï » ¿Online Apparel Shopping v/s Retail Apparel Shopping Subject:- Research Methods in Business Topic:- Research Report Synopsis Online Apparel Shopping vs Retail Apparel Shopping is a new comparison in market these days. Where the internet consumption rate is growing at a lightning speed the consumers are shifting from retail shopping to internet online shopping to save more time. The research is based on what type of apparel shopping do the consumers really prefer. It also shows theRead MoreCoordinate Brick And Mortar And Online Platforms1722 Words   |  7 Pages MORTAR AND ONLINE PLATFORMS All parts of the brand must be consistent, particularly brick and mortar stores and online platforms. This is of high importance because of the rise in online shopping. According to Nick Hodson and Marco Kesteloo, two members of PwC’s Strategy group, three fourths of retail sales growth has occurred through online channels. About 15% of retailers’ total sales are occurring online. This steady online growth is giving back new life to the physical stores of some retailersRead MoreMacys Company Analysis1622 Words   |  7 PagesPlanning Brief History Macy’s was founded by Rowland Hussey Macy in 1858 in New York City. Macys stores target the middle-to-higher-priced market, offering womens, mens, and childrens clothing and accessories, housewares, home furnishings, and furniture. After its merger with Federated Department Stores, the company became the largest department store company, operating more than 850 department stores across the US. The company primarily operates in the US. Macys is headquartered in CincinnatiRead MoreAnalyzing The Risks That The Online Customers Go Through Online Shopping1051 Words   |  5 PagesResearch Paper Review Introduction: Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. Basically, the product category is differentiated to be two kinds of products- digital