Geography GCSE Welsh board Coursework

My principle intension of my coursework is to research the impacts of the travel industry, the impacts of nectar pot settlement and to inspect the points of interest and inconvenience of the travel industry in Bowness for example the impacts of the travel industry in the geological scene of Bowness. I am attempted my coursework regarding the matter of Bowness in Windermere which is a rambling visitor town on the showers of Windermere. This is most of the way along the 12 mile length of the lake between Waterhead of the North end, and the lakeside at the South end. The Lake District is the biggest and the most mainstream National park in Britain. More than 14 million individuals visit the recreation center every year most are pulled in by the fine view, pretty towns and fascinating history. It's has a wonderful master shop understanding, with cobbled lanes, plentiful coffee bars and bars and with Beatrix Potter all over. A street ship administration stumbles into the lake from a point south of Bowness on the eastern side of the lake to Far Sawrey on the western side of the lake. For a long time, power-drifting and water-skiing have been mainstream exercises on the lake. Windermere is the biggest characteristic lake in England, and is totally inside in the Lake District National Park. It has been one of the nation's most well known spots for occasions and summer homes since 1847, when the Kendal and Windermere Railway fabricated a branch line to it. Since ‘mere' signifies ‘lake', alluding to Windermere as ‘Lake Windermere' is bombastic, however normal. Windermere railroad station offers train and transport associations with the encompassing territories, Manchester, Manchester Airport, and the West Coast Main Line, and is around a fifteen-minute stroll from the lakefront. Both Stagecoach and the neighborhood gathering give visit interfacing transports from Bowness Pier; Stagecoach's open-top twofold decker transports travel through the focal point of town and keep on wandering side and Grasmere, while the committee's wheelchair-available minibusses go around the edge of town. The territory has something to offer guests consistently of the year, in all seasons. Indeed, even in the unforgiving winter a long time with its delicately snow-topped fells it offers tremendous view and various opportunities for the excited drifter. During the pre-winter the various changes of shading and the reddish brown foliage include a note of sentimental energy in a season routinely connected with death, rot and horridness. Very nearly 33% of the land is presently possessed by the National Trust, whose job it is â€Å"to save and improve the normal excellence of the Lake District and to guarantee that individuals can keep on getting a charge out of the Lake District†. Topography Coursework History of Bowness St Martin church of Bowness was worked in 1483. At the point when the congregation was extended the region behind the congregation is the most seasoned piece of Bowness a brilliant snare of thin roads known as lowside. Which gives a thought of what the towns resembled before the appearance of the railroad. There's a little branch railroad line, worked in 1869 to serve the expanding number of vacationers and interfacing Ulverston to Lakeside on Windermere. This is the final Furness Railway branch line. Nowadays the line just runs from Haverthwaite, halting at Newby Bridge and completion at Lakeside close by Lake Windermere and the vast majority of the wide determination of diesel and steam trains interface with Windermere Lake Cruises. Bowness-on-Windermere turned into a common ward in 1894 simultaneously a urban locale gathering was shaped for the town. The UDC converged with Windermere UDC in 1905 and the two common areas converged in 1974 under the name of Windermere. The common ward is represented by a town gathering. St. Martin's Church the ward church of Windermere, remains on a site which has been a strict establishment for more than 1,000 years. The first structure was burned to the ground and remade in 1484, and reestablished in 1870. The east window contains fifteenth century recolored glass, delineating red and white stripes and three stars, the arms of John Washington who was a progenitor of George Washington, the principal leader of America. The geography and geology of the land characterized the principal utilization of the territory currently known as Bowness. The valley's first guests discovered rich assets and shielded wintering justification for dairy cattle. Along these lines, the zone was occupied as a farm in the mid 1890's. Just the railroad track and twin extensions barged in on the peaceful scene until the land blast of 1911. Bowness-on-Windermere has more history. It started as a little fishing town and the more established character of Bowness-on-Windermere can be found in the trademark limited lanes around St Martin's congregation. It was the quick advancement of Windermere during the last 50% of the nineteenth century that caused Bowness-on-Windermere and Windermere to turn out to be nearly as one. Together they draw in a lopsided number of occasion producers. The railroad changed Bowness totally changed in view of the railroad individuals began to visit Bowness and in a little while it turned into an enormous vacation destination. Individuals from everywhere throughout the world come to Bowness. Presently Bowness is Britain's most famous vacation spot. Geology Coursework Issues of the travel industry William Wordsworth deplored happening to railroad and anticipated that the deluge of travelers would ruin the regular intrigue of the lake. He was correct. The railroad freed the territory up to one and all and the hundreds of years old segregation of the zone quickly reached a conclusion. The 14 million yearly guests to Lake District's national park will undoubtedly cause issues both for the 42000 neighborhood occupants and the earth. A portion of the most exceedingly terrible issues are in the nectar pot territories. These are places that pull in vacationer in a huge number and are generally exceptionally occupied and clogged. Nearly à ¯Ã¢ ¿Ã¢ ½500 million is spent by guests to the Lake District each year. More than 42,000 nearby employments rely upon the travel industry, and it's presently indispensable to the neighborhood economy. Be that as it may, a few people dread an excess of the travel industry will pulverize the regular magnificence individuals visit the Lake District to see. A nectar pot is an especially well known fascination inside an oversaw traveler zone, for example, a national park. Models incorporate Bowness-on-Windermere in the Lake District. Nectar pot destinations are frequently energized in light of the fact that they concentrate the harm brought about by voyagers on little locales, making protection simpler in different pieces of the oversaw territory. Endeavors to oversee the travel industry in the Lake District have become a battle to agree between various distinctive intrigue gatherings, including the National Park Authority, naturalists, the travel industry and the beneficent association, the National Trust. The travel industry is fundamental to the economy of the Lake District and in this way the way of life and personal satisfaction of the occupants of the area. It is assessed that there are around 12 million guests to the Lake District every year; of these 10 million are day guests, while 2 million remain for the time being or more. It has been evaluated that inside Cumbria in general 42000 occupations (17% of the work power) are connected to the travel industry, while in the National Park up to half of the workforce is utilized in traveler related exercises. Just as making direct work the travel industry likewise underpins neighborhood administrations, for example, the transport and rail arrange, town shops and open houses. Without the travel industry a significant number of these administrations would not endure and the nearby populace would endure in general, as has occurred in numerous provincial territories all through the UK. While the travel industry carries advantages to the Lake District and the individuals who live there it additionally makes issues. In Lake District one of the key issues is traffic clog and the related issues of contamination, commotion, stopping, etc. It is evaluated that 89% of the guests to the Lake District show up via vehicle and a large number of these go through Lake District. The measure of traffic going through Lake District has consistently expanded as appeared in Table 1. Issues of the travel industry Year 1981 1992 1997 1999 Normal number of vehicles every day 9600 13500 14600 14700 The travel industry carries different issues to the Lake District as well; * harm to the common habitats * an absence of reasonable lodging for nearby individuals ( It is assessed that of the about 23000 homes in the Lake District 15% of the houses are either occasion homes or second homes and in a later overview thirty new improvements it was discovered that 62% of the homes were involved by resigned individuals and 11% were occasion homes or second homes) which implies numerous youngsters need to leave the locale to discover a spot to live * an absence of generously compensated perpetual business (numerous occupations in the vacationer exchange are occasional and low paid) * an absence of administrations and offices for youngsters and families (schools, libraries, etc) * contamination Lake District has a perpetual populace of just 2838 individuals †yet this dramatically increases in the visitor season. The travel industry has all the earmarks of being basic to the economy and the lives of the individuals of Lake District †without the travel industry Lake District would be simply one more little country town which was attempting to endure and address the issues of its populace Tourism is both an advantage to and an issue for the individuals of Lake District and this is the thing that I am going to researching. In any case, maybe the most concerning issue in the territory is the traffic which frequently stifles the limited nation streets. In the lake-side network of Lake District there has been a long-standing effort for a detour to calm clog. In any case, tree huggers have hindered the move in view of the harm they state it would cause. Different issues are as per the following: Traffic Pathway disintegration Second homes Strife Condition harm Contamination Every one of these issues which I have assembled utilizing essential, Secondary and ICT sources will be researched and will be supported up by my coursework. Representation of Lake District This picture show the physical structure of Lake District Topography Coursework Inquiries for Tourist The key inquiries th

Exam II Essay Example | Topics and Well Written Essays - 1500 words

Test II - Essay Example The facts confirm that, the utilization of this understanding has assisted with lessening the negative result of the war. In February 1848, the Mexican-American war was officially finished by the settlement of Guadalupe Hidalgo. Throughout the following years, the strain between the United States and the Government of Mexico kept on thundering. The Gadsden Purchase bargain assisted with settling the event of debate on Texas. The Gadsden Purchase included terrains west of the Rio Grande and south of the Gila River. The reason for the Treaty is for the development of cross-country railroad in United States along a southern street. The Gadsden Purchase is additionally connected to the settlement of the fringe issues. The key limits of the United States of American have been settled by the usage of the Gadsden Purchase. The Mexican armed force was vanquished by the Americans in various fights that constrained Mexicans to give up. The war was considered by the Massachusetts as a wrongdoing. In 1848, the Treaty of Guadalupe Hidalgo assisted with giving a large portion of a-million square miles to United States (Tate, 2013). The line of the Gila River and the Rio Grande became global fringe. Besides, the officially parted with of extra domain was not acknowledged by President Polk. On September 15, 1853, James Gadsden met with Santa Anna. A verbal guidance has been sent by President Pierce for Gadsden. An operator for United States financial specialists, Christopher Ward was the person who took verbal guidance to Gadsden. The directions gave exchange choice for Gadsden for a more prominent portion of northern Mexico to 15 million dollars and Lower California for 50 million dollars. The guidance of the President Pierce to sell enormous part of Mexico was denied by Santa Anna. Santa Clause Anna needed to assemble cash to decrease the continuous uprisings. This is the explanation for the utilization of bargain among Gadsden and Santa Anna. Mexican outskirt was vigorously struck by Americans. The Treaty was moreover

Employment law Research Paper Example | Topics and Well Written Essays - 750 words

Presentation Each year, an incredible number of new workers show up into the nation from everywhere throughout the world. A portion of these settlers enter the nation legitimately while the others attempt to get in wrongfully. Then again, there are the individuals who endeavor to move into the nation illicitly through different mischievous methods. At the outskirts, they are caught and persuasively made to come back to their nation. In spite of the difficulties that the administration faces with respect to the settler issue, there are situations when specialists are committed to acknowledge immigrants.Advertising We will compose a custom exposition test on Rights of Immigrants and Immigration Policy explicitly for you for just $16.05 $11/page Learn More The rising number of foreigners every year has become a genuine discussion issue. A few gatherings bolster arrangements that secure the privileges of foreigners while others are firmly contradicted to the laws that support outsider pa ssageway into the nation. As indicated by Sir Michael Dummet, the state has a few obligations towards outsiders. In any case, the state needs to perceive that its essential job is the government assistance of its own residents just as security of the other people who are out of luck. Consequently the idea that a state’s sole duty is just to guarantee and care about its citizens’ prosperity is defective and confused. Dummet bolsters his notion. He asserts all the residents have an individual a specific good commitment to their nation also. The entire populace is spoken to by their state on the planet. Subsequently, it follows that some nation is likewise ethically obliged to think about the government assistance of different states and that of others (Huemer, 2010). This paper will investigate the commitments that the country has towards the acknowledgment of foreigners. Moreover, the paper will talk about what an ethically advocated migration arrangement incorporates. The paper will maintain the situation to help for the privilege of migration. Proclamation of politicians’ position The resistance coordinated towards migrants and their privileges comes from the feeling of narrow-mindedness among the residents and government officials of the host nation. Both the voters and the legislators the same advance the possibility that a country is just answerable for its residents with no respect for settlers rolling in from outside nations. Subsequently, the legislators will ordinarily put together their contentions with respect to their opinion of serving the interests of their nation best. For example, British lawmakers associated with the European Union considerations consistently ground their choices to help or veto movements on whether it is in light of a legitimate concern for Britain or not. This is in opposition to the desire that they ought to consider the interests of the European Union to settle on their choice whether to help the moveme nt or impugn it. Lawmakers take this situation as to one significant explanation, which is remote residents are of almost no incentive to their political desire. Since the outside residents hold no democratic force in the nation they move into, the government officials esteem them immaterial for their crusades (Dummett, 2001).Advertising Looking for article on established law? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Critique of politicians’ position and my position The idea of ‘sovereignty’ advances this situation. This idea bolsters national freedom and non-obstruction by other remote countries, particularly on issues of how it manages its residents. Furthermore, another contention sent contrary to settler rights and approaches is that every nation has an individual option to control the exercises on its outskirts. Subsequently, the administration can bar or concede outsiders who wish to go through the countryà ¢â‚¬â„¢s fringes. In any case, the individuals who bolster free migration, assume that nations ought not force any limitations on movement. A correlation is drawn between free migration and the free market idea. This recommendation was unequivocally bolstered by Milton Fried Mans just as Ernest Bevin, who imagined the absolute cancelation of international IDs. They contended that free migration ought to have been permitted to guarantee that essential human right which is the appropriate for opportunity †especially opportunity of development would be appreciated by all people. Along these lines, in the soul of advancing human rights, no nation would reserve the privilege to deny any individual section into a nation of his/her decision. Pope John XXIII additionally bolstered free migration arrangements that prohibited no person from going into any nation. As indicated by Pope John XXIII, all people are individuals from a general family and a more noteworthy world society. This pr esence, as per the Pope, is inalienable and can't be reduced by any nation. Furthermore, Pope John XXIII supported the way that settlers had the right to have their privileges perceived and regarded. They ought to appreciate monetary rights and individual rights to guarantee that they can easily adjust to another general public. Besides, it permits them to acquire a methods for self food. There are a few reasons concerning why the approvals and limitations are forced on workers. Be that as it may, these don't do the trick as a reason in denying those individuals their right. In any case, some accept that limiting the quantity of outsiders going into the nation would ensure the national legacy and culture. Moreover, it is guaranteed that tolerant outsiders will build the monetary hardships he state faces as this would force oblige on the rare assets of the nation. It is, thusly, contended that these limitations are in light of a legitimate concern for the country’s local resid ents (Dummett, 2001). From my point of view, the privileges of outsiders ought to be maintained and ensured. There are a few reasons with respect to why migration limitation is definitely not a great alternative. In the first place, confining workers from entering a nation is an immediate infringement of their natural rights. The most widely recognized purpose behind founding these guidelines is to secure and guarantee the security of the local citizens.Advertising We will compose a custom paper test on Rights of Immigrants and Immigration Policy explicitly for you for just $16.05 $11/page Learn More In many cases, psychological warfare has been refered to as the principle security worry that requires settler guideline. Be that as it may, fear based oppressor exercises are executed even by the residents of the nation. Moreover, not all moves are happy to enter the nation to submit a fear monger act. In this way, this can't be utilized as a reason for such confinements. The other exp lanation that has been generally refered to is the impact of movement on business. Most local residents feel that the higher the quantity of migrants in a nation the higher the opposition on the current occupations. This at last prompts an abatement in the personal satisfaction of the local residents. Since the migrants are ordinarily urgent for securing positions they will in general acknowledge low pay rates. Representatives incline toward such specialists as the business would bring about less operational expenses. Anyway this comes to the detriment of the local residents losing their positions. Be that as it may, this isn't a worthy explanation since it is the obligation of the administration to control and express the base compensation inside its domain. Moreover, the employments are intended to be obtained dependent on merit and the individual’s capability. An ethically adequate movement arrangement is the one that meets both the interests of the residents of the nation and those of the foreigners. Such a strategy is hard to be created and executed as there are different difficulties. The circumstance with respect to the issue might be contrasted with a constrained limit raft (Hardin 2001) since a nation can't take in all the outsiders. References Dummett, M. A. E. (2001). On Immigration and Refugees. New York: Routledge. Hardin, G. (2001). Living on a Lifeboat. The Social Contract. 36-47. Recovered from http://www.garretthardinsociety.org/articles_pdf/living_on_a_lifeboat.pdf Huemer M (2010). Is there a Right to Immigrate? Social Theory and Practice. 36(3), 429-461. DOI: 10.5840/soctheorpract201036323.Advertising Searching for exposition on sacred law? How about we check whether we can support you! Get your first paper with 15% OFF Find out More This paper on Rights of Immigrants and Immigration Policy was composed and put together by client Kingston I. to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it likewise. You can give your paper here.

My Hult Experience A Malaysian in London

I have always had a keen interest in traveling, meeting new people, and experiencing different cultures, languages and food from all over the world. The driving force in my decision to choose Hult International Business School is that it offers all of the above. I first heard of Hult in Taipei, where I attended the Harvard Model United Nations (WorldMUN) in 2010. During the conference I received a booklet of the schools courses. My first impression was one of amazement; it offered five global campuses in Shanghai, Dubai, Boston, San Francisco, and London—as well as the chance to rotate to three of them. This international aspect of the school was beyond anything I ever imagined. I knew at that moment that I wanted to attend the worlds most international business school. Today, I am pursuing my Masters in International Marketing at the London campus, and will be rotating to the Dubai and San Francisco campuses all in one academic year! I am proud to be a Malaysian student, one of the 140 nationalities at the London campus. I have always enjoyed learning from other people, and in my program there are many opportunities for â€Å"hands on† teamwork. Through classes and projects,  we’ve learned to appreciate the uniqueness of all the cultures represented on campus, while embracing the common goal to be globally connected by one Hult network.   Weve also had many opportunities to experience speakers, societies and clubs, as well as multicultural events, which have included a Diwali night, a Winter Ball, a paintball excursion, and a Hult Visionary Speaker event, spotlighting the CEO of Unilever.  And then there are cohort activities: traveling together, spending afternoons at Hyde Park picnicking and playing football, indulging in a wide-range of cuisines outside of school, including Chinese,  Venezuelan, Russian, Columbian, Lebanese, and many others.  These activities have given us valuable opportunities to increase our understanding of one another, and our respect for each another.    My home campus city, London, constantly surprises me  with how international it is: so many  different nationalities in one cultural hub. Theres always something new to see; there are various cultural celebrations in Tralfagar Square, theatres, museums, and green spaces. The last  six months here in London have been one of the best learning experiences I have ever had. It has made me more motivated to continue pursuing my life aspiration to continue meeting people from all over the world. I want to continue learning, and engaging people from the Hult network I have created. Yes, I will benefit from my Hult experience in my international business encounters, but I will benefit more from the valuable, friendships I have made here.  I am looking forward to many more Hult experiences in the next six months, at the Dubai and San Francisco campuses! Nurkhalisa Afendi is a Masters of International Marketing candidate at the London campus, who really loves to travel. She is a proud Malaysian from Kuala Lumpur, with professional experiences in Public Relations, Events and Digital Marketing. She documents her â€Å"food hunting† on Instagram; follow her at @msorangelisa.   Kickstart your career in Europes biggest startup cluster by studying at Hults London business school. To find out more, take a look at our blog The Entrepreneurial Spirit is alive and well in London. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Related posts Academics Beyond (narrow) business concepts: â€Å"Soft† skills turn out to be critical skills News Building success: Dual Degree students win at USASBE Community How going beyond business at Hult helped me launch my company Admissions Accepted Students Weekend: A weekend to remember Careers Career mapping: How to become an executive in the next 5 years 0 Thought leadership How to prepare for an uncertain future in a world of AI Instagram Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

The Impact of Online Apparel Stores on in-Store Shopping

The impact of online apparel stores on in-store shopping: A complement rather than a substitute Abstract Due to the fast development of the Internet and the growing popularity of online shopping, some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets, that might be true, however, for product like apparel - a kind of high-risk and hedonistic product, it is not the case. This essay demonstrates why it is less possible for online apparel shopping to substitute store apparel shopping and how it serves as a complement for store apparel shopping. Finally, some implications on how to make the online apparel shopping more appealing are given.†¦show more content†¦Travel agencies, newspapers and telecommunication providers have all suffered severe competition from internet- based substitutes (Grant, 1991). However, in-store apparel shopping is less substitutable by online shopping. On the one hand, it is a product of high risk; on the other hand, the apparel shopping trips to the city center can be more enjoyable. 2.1. Apparel - A product of high risk According to Peter and Tarpey (1975), the risk here can be defined into six components: financial risk, performance risk, physical risk, psychological risk, social risk and convenience risk. Consumers perceive a higher level of risk when purchasing on the Internet compared with traditional retail formats (Lee amp; Tan, 2003). However, not all products have the same level of risks for online shopping. Bhatnagar, Misra, and Rao (2000) found that consumers might attempt to purchase low-risk or easy-to-examine products such as books, CDs, and airline tickets by Internet more than products more complex to assess online, such as apparel. In fact, the advent of online bookshops such as Amazon has already severely damaged the profits of conventional bookstores. However, for the products of higher risk, such as apparels, it is less possible that online shopping will substitute in-store shopping. Due to the word limit, I will only examine financial risks and performance risks that I think are mostly related in online apparel shopping. The financial risk refers to the likelihood ofShow MoreRelatedHow Technology Has Changed The World Of Retailing1487 Words   |  6 Pagesit’s technological advancements have change the world of retailing especially in the apparel industry, thus we will be looking at New Look. One of the major trends affecting the retailing industry is the increase in the number of people who prefer shopping for apparel on the Internet from the comfort of their home rather than a tradition brick and mortar store. Emerging technology such as mobile applications and online platforms are changing the way retailers do business. 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Retail Store Space with its tremendous growth rates expected in the near future, givesRead MoreOnline Shopping vs Retail Shopping4171 Words   |  17 Pagesï » ¿Online Apparel Shopping v/s Retail Apparel Shopping Subject:- Research Methods in Business Topic:- Research Report Synopsis Online Apparel Shopping vs Retail Apparel Shopping is a new comparison in market these days. Where the internet consumption rate is growing at a lightning speed the consumers are shifting from retail shopping to internet online shopping to save more time. The research is based on what type of apparel shopping do the consumers really prefer. It also shows theRead MoreCoordinate Brick And Mortar And Online Platforms1722 Words   |  7 Pages MORTAR AND ONLINE PLATFORMS All parts of the brand must be consistent, particularly brick and mortar stores and online platforms. This is of high importance because of the rise in online shopping. 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Macys is headquartered in CincinnatiRead MoreAnalyzing The Risks That The Online Customers Go Through Online Shopping1051 Words   |  5 PagesResearch Paper Review Introduction: Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. Basically, the product category is differentiated to be two kinds of products- digital

Psychological Research Into the Behaviour of Bystanders...

Psychological Research Into the Behaviour of Bystanders The first researchers to investigate systematically the circumstances in which bystanders are and are not likely to intervene to help others were Latane Darley. The tragic case of Kitty Genovese in 1960s New York acted as a catalyst for research studies since the case highlighted concepts such as bystander apathy and the unresponsive bystander. Latane and Darley have shown through research that we are less likely to define a situation as being dangerous if other people are present, a phenomenon they called pluralistic ignorance. Latane and Darley performed a study, the smoke-filled room experiment, which demonstrates the power of†¦show more content†¦The fear of making a social blunder, and being subject to ridicule if a situation is ambiguous, also deters people from helping (Pennington et al, 1999). Interestingly, Latane Rodin (1969) found that when two friends were placed in an ambiguous situation, their response to a potential emergency was just as quick as when either was alone, and much quicker than when two strangers were together or when a naà ¯ve participant was with a stooge instructed not to respond. Presumably, with people we do not expect to see again, we are deterred from acting because we will not have the opportunity to explain ourselves if our interpretations are incorrect. There is, however, evidence indicating that when an emergency clearly requires bystander intervention, help is much more likely to be given, even when a large number of people witness the emergency. For example, Clark Word (1974) staged a realistic accident. A technician supposedly received a severe electric shock in a room next to one in which individual participant or participants in groups of two or five were completing a questionnaire. 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We often may feel like we are doing something to benefit others, but consider Darwinian evolution, which is the theory according to which species evolve by natural selection - the basic mechanism of evolution whereby those individuals in a population thatRead MoreBystanders in Situations of Bullying: Motivations for Defending a Victim 1868 Words   |  8 Pagesconcepts—causing their victims harm, possessing greater power than their victims and repetition (Oh Hazler, 2009). Bystanders play perhaps the most vital role in bullying (Oh Hazler, 2009). Bystanders can help the bully (‘assistants’ or ‘reinforcers’), remain passive and non-interceptive (‘outsiders’) or they can be ‘defenders’, which are individuals who intervene using prosocial behaviours, meaning that they voluntarily act in ways that benefit others (Oh Hazler, 2009; Thornberg, 2007). 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Thus, we learnt to conform to rules of other people, the more people see others behaving in a particular way or making particular decisions, the more likely people will feel obliged to follow the suit. This is calledRead MoreBullying : Abolish Negative Workplace Atmosphere1339 Words   |  6 Pagesthese points into consideration, it will overall show how the bullies, bystanders and victims all play a role in abolishing workplace bullying. Bullies, Bystanders and Victims According to Canadian Institutes of Health Research, 40% of Canadians have experienced workplace bullying that occurs on a weekly basis (2012). First of all, what exactly is classified bullying? It can be defined as â€Å"repeated, persistent, continuous behaviour as opposed to a single negative act and is generally associated with

LIberal Democracy is a contradiction in terms free essay sample

The term democracy comes from the Greek language and means rule by the people. Over time, it has developed to sub categorize into different types of democracy such as direct, representative and religious. It therefore would be obvious to assume that different political views shape the way in which democracy is devised in practice. Liberal democracy shadows closely to representative. It expresses the need for free and fair elections, individual rights and economic freedom and finally a constitution. It has more recently however been debated the extent to which these rights are a contradiction to the beliefs. It is suggested that liberals are wary of democracy due to some hindering factors that reject traditional liberal views. One factor is that liberal democracy implies the ideologies in majoritarianism. This view entails that the ‘tyranny of the majority’ has a significant influence over political decisions. Majority groups dominate and therefore allow individual sovereignty and minority rights to be subsided, this under representation of the less dominate groups could class on an infringement of their freedom, contradicting the views of liberal academics. We will write a custom essay sample on LIberal Democracy is a contradiction in terms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This also stems concerned that democratic rule would imply equality over freedom. Ochlocracy rule would sacrifice an individual freedom to obey laws which may in some cases not even represent their own views. This would also result in another wariness being created, in the sense of how these laws would be enforced. A democratic government would have to generate increasing state intervention and control that result in a number of economic freedoms being limited. This could include the decisions made by those in rule to impose taxation or banking restrictions and further restrict the individuals’ freedom. However the extent of these factors can be limited due to the strong compatibility liberalism has with democracy. It is obvious to see that the balance liberals now staunch advocates democracy. Although there is chance that democracy may produce dangerously powerful demagogues like Hitler and that even the ‘people’ power tends to corrupt. It is safely argued in return that power should be based upon legitimate authority and consent is necessary to become legitimate. Therefore if freedoms of the individuals can be strengthened in the sense of human rights laws then a government should be allowed to impose restrictions and laws whilst still up holiding a liberal attitude. Not only may human rights be improved significantly yet simultaneously civil liberties by creating a molded constitution. To prevent the threat of dictatorships it could also be said that democracy could enhance pluralism. Pluralism is the diffusion of power between competing groups. The separation of powers in the constitution will not only prevent the domination of a single group but encourage collaboration. The difference in opinion may allow conflicting issues to be meditated and reconciled. The power of free and fair elections to determine who is governing may help educate those who have the right to vote. Education helps to self-develop the individual and create a harmonious society that appreciates the differences in opinion by creating a social stability.

Poems on Poetry Essay Example

Poems on Poetry Essay In the poems ‘How to Eat a Poem’ by Eve Merriam and ‘Introduction to Poetry’ by Billy Collins, important ideas are presented about how poetry should be experienced and enjoyed. The poets used the techniques extended metaphor, repetition, metaphors and personification to show me how these ideas is important. In ‘How to Eat a Poem’ by Eve Merriam, the author describes how poetry is to be experienced. Poetry doesn’t need any manners and has no rules. â€Å"Don’t be polite / Bite in. † is an example of just jumping in to poetry because it’s got no manners and it’s for everyone. It is ready and ripe now, whenever you are. † Shows us that poetry is for everyone. Poetry never goes away because it always written on paper. It’s not hard you don’t have to be clever to enjoy poetry because it’s always there to be read. Poetry is to be experienced and enjoyed by anyone. In the poem ‘How to Eat a Poem’, the techniques of Extended metaphor and repetition are used to show me the important idea. Extended metaphor us used in the lines â€Å" Pick it up with your fingers and lick the juice that. / May rush down your chin. / It is ready and ripe now, whenever you are. To compare juicy fruit to poetry. Through doing this, the poet helps me understand that poetry is about experiencing poetry, and not holding back but in fact diving in. It also helps me understand that you can be messy and enjoy your poem. Repetition is used in the lines â€Å"or stem / or rind / or pit / or seed or skin. † To compare poetry to the inside of a fruit. Doing this has helped me understand that poems aren’t hard, that they are fun and don’t have the bad bit of a fruit. That it’s really tasty and anyone can do it. These two techniques help compare juicy fruit to poems. In the poem ‘Introduction to Poetry’ the poet shows me the important idea that poetry is about having fun. Poems are made to have fun for everybody not just cleverest people. It’s for people who like having fun. â€Å"I want them to waterski / across the surface of a poem / waiving at the authors name on the shore. † The author is also trying to tell you to not over analyze things. In the poem it states that all we want to do is torture it and get a confession out of it. Poems are to be about having fun, not trying to find every possible meaning and to just skim across getting the ideas that the poet wants us too. We will write a custom essay sample on Poems on Poetry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Poems are about having fun and not over analyzing them. In the poem ‘Introduction to Poetry’, the techniques metaphor and personification are used to show me the important idea. Metaphor is used in the lines â€Å"I want them to waterski / across the surface of a poem / waving at the authors name on the surface. † Which compares waterskiing and having fun to a poem that is fun and relaxing. This helps me understand that poetry is fun and relaxing just like waterskiing. When you imagine yourself waterskiing you imagine a sunny day, speeding along bouncing up and down on waves while waving to your friends on the shore in the sand. Poems are the same you can enjoy yourself through rhyming or using alliteration. All the techniques that make a poem fun and enjoyable to write and read. Personification is used in the lines â€Å" But all they want to do / is tie the poem to a chair with a rope / and torture a confession out of it† to compare tying up a person to a chair and trying to get a confession out of it. Over analyzing a poem and taking meanings that aren’t meant to be instead of taking the idea that the poet tries to convey. Doing this the poet helps me understand that poetry is to be about the images or the meanings that the poet is telling you. That poetry doesn’t need to be â€Å" tied to a chair and tortured†, so it gives a confession that it doesn’t have to be an expert that needs to analyze it, anyone can do it. Poetry is intended to be enjoyed, anyone can do it, it doesn’t need to be over analyzed. Both of these poems have helped me understand more about poetry and what it’s about. That poetry is about having fun and to be experienced by everyone. Anyone and everyone can enjoy poems, they don’t have to be the cleverest or the smartest to understand poetry. I think these two poems represent what poems are about. Poems on Poetry Essay Example Poems on Poetry Essay In the poems ‘How to Eat a Poem’ by Eve Merriam and ‘Introduction to Poetry’ by Billy Collins, important ideas are presented about how poetry should be experienced and enjoyed. The poets used the techniques extended metaphor, repetition, metaphors and personification to show me how these ideas is important. In ‘How to Eat a Poem’ by Eve Merriam, the author describes how poetry is to be experienced. Poetry doesn’t need any manners and has no rules. â€Å"Don’t be polite / Bite in. † is an example of just jumping in to poetry because it’s got no manners and it’s for everyone. It is ready and ripe now, whenever you are. † Shows us that poetry is for everyone. Poetry never goes away because it always written on paper. It’s not hard you don’t have to be clever to enjoy poetry because it’s always there to be read. Poetry is to be experienced and enjoyed by anyone. In the poem ‘How to Eat a Poem’, the techniques of Extended metaphor and repetition are used to show me the important idea. Extended metaphor us used in the lines â€Å" Pick it up with your fingers and lick the juice that. / May rush down your chin. / It is ready and ripe now, whenever you are. To compare juicy fruit to poetry. Through doing this, the poet helps me understand that poetry is about experiencing poetry, and not holding back but in fact diving in. It also helps me understand that you can be messy and enjoy your poem. Repetition is used in the lines â€Å"or stem / or rind / or pit / or seed or skin. † To compare poetry to the inside of a fruit. Doing this has helped me understand that poems aren’t hard, that they are fun and don’t have the bad bit of a fruit. That it’s really tasty and anyone can do it. These two techniques help compare juicy fruit to poems. In the poem ‘Introduction to Poetry’ the poet shows me the important idea that poetry is about having fun. Poems are made to have fun for everybody not just cleverest people. It’s for people who like having fun. â€Å"I want them to waterski / across the surface of a poem / waiving at the authors name on the shore. † The author is also trying to tell you to not over analyze things. In the poem it states that all we want to do is torture it and get a confession out of it. Poems are to be about having fun, not trying to find every possible meaning and to just skim across getting the ideas that the poet wants us too. We will write a custom essay sample on Poems on Poetry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Poems on Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Poems are about having fun and not over analyzing them. In the poem ‘Introduction to Poetry’, the techniques metaphor and personification are used to show me the important idea. Metaphor is used in the lines â€Å"I want them to waterski / across the surface of a poem / waving at the authors name on the surface. † Which compares waterskiing and having fun to a poem that is fun and relaxing. This helps me understand that poetry is fun and relaxing just like waterskiing. When you imagine yourself waterskiing you imagine a sunny day, speeding along bouncing up and down on waves while waving to your friends on the shore in the sand. Poems are the same you can enjoy yourself through rhyming or using alliteration. All the techniques that make a poem fun and enjoyable to write and read. Personification is used in the lines â€Å" But all they want to do / is tie the poem to a chair with a rope / and torture a confession out of it† to compare tying up a person to a chair and trying to get a confession out of it. Over analyzing a poem and taking meanings that aren’t meant to be instead of taking the idea that the poet tries to convey. Doing this the poet helps me understand that poetry is to be about the images or the meanings that the poet is telling you. That poetry doesn’t need to be â€Å" tied to a chair and tortured†, so it gives a confession that it doesn’t have to be an expert that needs to analyze it, anyone can do it. Poetry is intended to be enjoyed, anyone can do it, it doesn’t need to be over analyzed. Both of these poems have helped me understand more about poetry and what it’s about. That poetry is about having fun and to be experienced by everyone. Anyone and everyone can enjoy poems, they don’t have to be the cleverest or the smartest to understand poetry. I think these two poems represent what poems are about.

RacismThroughout Our Daily Lives essays

RacismThroughout Our Daily Lives essays What would you do if the Constitution said you were just as good as everyone else but some people still acted as if you were something they had just scraped off their shoe? This sort of thing happens to millions of people on a regular basis. Americans of African, Asian, or Mexican descent are all subject to this kind of treatment. Caucasians are as well, but it is not as publicly notarized as the aforementioned. Most of these feelings towards another of a different skin color are deeply rooted in our minds from previous generations. Many, many years ago, African-Americans were used as slaves. The slave owners treated them badly. The owners own children then grew up with the same ideals and passed them on to the new generation. Through the years, people have spoke out about these ill-conceived ideas making the ominous threat of racism more discreet than ever before. While in a search online, I discovered a numbered list of Klu Klux Klan, Aryan, Skinhead, and many other white supremacist groups. I was shocked when I saw how many this one list had. It listed over 800 different groups. I know that number is not nearly accurate because there are many smaller groups that have not yet made themselves known publicly. Even people that do not belong in these racially biased groups perform some acts of racism. Racial profiling- the discriminatory practice by police of treating blackness (or brown-ness) as an indication of possible criminality. "Driving While Black (or brown)" is a campaign started by the American Civil Liberties Union because a study showed that minorities only make up 16% of all drivers, yet they are 74% of all drivers stopped and searched. Generally, only 12 to 13 percent of the U.S. citizens are African American, although Black inmates make up 40.29 percent of death row's population. As of 1996, there have been 232 citizens executed under the death penalty since 1977. Only one white person has been put to death fo ...

Masculinities Essay Example | Topics and Well Written Essays - 1000 words

Masculinities - Essay Example Listen here bro I follow orders. Matt: So what are you talking about? William: I mean there is nothing between that fool and me. All I know is that somebody in a high office fixed our names alongside the case. Matt: Whatever they say man; I do not give a d_**, by the way do you remember the she we met at Roger’s, she just called me!! William: So what is your plan thirsty boy? I know she will never try it again... ha...ha... Matt: Nothing- nothing to worry about; I will do her not a thing you know who I am. I am; a captain in mv-22. We trust nobody. William: That is my boy holly Matt. if only the stones of Afghan would tell. Key to Transcription Symbols Word or Word The Speaker emphasizes the underlined : Sound elongation - Word is cut off {_*_(n.n)} A word has been distorted ha...ha... Laugh †¦ ridicule Analysis The transcript above is from an audio recording made on December 21, 2012 at an unknown time. The recording is between Matt and William, and it was carried out du ring a meeting between the two old friends. Both Matt and Williams served in the US navy, and they had both been deployed in various undercover missions in Afghanistan and Somalia. Due to their experience, they had learnt to care about each other, although they always maintained a tough attitude towards each other. Separated by ranks and united by mission, William and Matt were best friends. The interaction begins with usual gestures and conversations, but it has loose language. This is a characteristic of male homosocial relationships. From the transcript, it is clear that Matt and William’s relationship was based on friendship and mutual understanding. Moreover, the relationship is based on mutual dependency, trust, and common interests. This is because both William and Matt were military officers who had minimal feelings for others and themselves. In the article â€Å"Public Intimacy: Dynamics of Seduction in Male Homosocial Interactions†, Danny Kaplan analyzes fact ors that enhance male homosocial behaviors. According to Kaplan, homosocial behaviors are dependent on the environment. In this case, the two are used to military operations and hard environments. This has made them develop a form of brotherly love to enhance their survival. Although the two are concerned about each other’s welfare, they do not show any form of emotional attachment to a problem (Willott 98). In addition, they do not reveal their emotion to the public. This is a strong characteristic of male homosocial relationships. In such relationships, showing emotions, particularly in the public behavior, is considered women’s behavior (Bird 130). Due to the nature of their work, Matt and William were expected not to trust anyone. This is in accordance with their duties and code of conduct, whereby military officers are not supposed to share confidential information. Although male homosocial relationships are supposed to be emotionless, men also need emotional supp ort. However, this happens differently, as exhibited in the transcript record above. From the conversation, it is clear that men share their emotions by confiding in one another (Kiesling 78). Alternatively, they can share their emotions by mentoring one another. In the conversation above, the two men share secrets, and it is their obligation not to share it with others. The nature of this secret is not well known considering that the two are military officer

A Comparison of the Passion Narratives of the Gospels of Matthew and Essay

A Comparison of the Passion Narratives of the Gospels of Matthew and John - Essay Example The paper throws light on the Passion of Jesus, which refers to the sufferings that the Lord has experienced from the moment He is arrested at Gethsemane to His Death on the cross, is told in all four Gospels. In the Gospel of Matthew, it can be found in Matthew 26:47-27:61 and in the Gospel of John it is found in John 18:1-19:42. These two Gospels both have similarities and differences on the account of the Passion. Furthermore, a number of these similarities and differences may have profound theological implications. One of the differences between the Gospels is when it comes to the arrest of Jesus where Matthew gives a longer account of the events while John gives a shorter one and does not mention any kiss of betrayal from Judas. In all three synoptic Gospels including Matthew, Judas turns to the crowd he is with and gives them a signal saying â€Å"The man I kiss is the one you want. Arrest him!†. Judas then approaches Jesus and says, â€Å"Peace be with you, Teacher!â⠂¬  but to which Jesus replies, â€Å"Be quick about it, friend†. John, on the other hand, never mentions any exchange of words between Jesus and Judas, who was mentioned to be just standing with the crowd, but rather only between the former and the crowd of soldiers themselves. Jesus asks them, â€Å"Who is it you are looking for?† and when they say â€Å"Jesus of Nazareth†, Jesus replies, â€Å"If, then, you are looking for me, let these others go†. The role of Judas in the Gospel of John during the arrest is not underlined and is presumably a minor one. Upon the arrest of Jesus, a disciple of His cuts off the ear of the High Priest’s slave with a sword. While in Matthew the disciple and the slave are both unnamed, John identifies them as Simon Peter and Malchus. It is also interesting to note that in the Gospel of Matthew, Jesus reprimands the disciple who is assumed to be Peter, by saying, â€Å"Put your sword back in its place†¦All who take the sword will die by the sword.† (Matt. 26:52) On the trial of Jesus, the Gospel of John mentions that Jesus has first been taken to Annas, the father-in-law of Caiaphas, who was the High Priest that year (Jn. 18:13). Nevertheless, the Gospel of Matthew mentions of no such thing. Although John does not indicate whether the trial of Jesus before Annas is visible to the crowd, the complete account is found in John 18:19-24. Based on John’s narration of the trial, it is interesting to note that Jesus seems to defy Annas’ authority by saying, â€Å"†I have always spoken publicly to everyone†¦Why, then do you question me? Question the people who heard me†¦they know what I said† (Jn. 18:20-21). After which, Jesus is taken to Caiaphas, which both John and Matthew mentions. Nevertheless, it is Matthew who gives a rather full account of Jesus’ trial before Caiaphas. Perhaps one of the most important statements of Jesus stated by Matthew is this: â€Å"From this time on you will see the Son of Man sitting at the right side of the Almighty and coming on the clouds of heaven† (Matt. 26:64), which Caiaphas himself considers blasphemous. During the death sentence of Jesus that follows, it is interesting to note that, according to Matthew, Pilate’s wife sends him a message while he is sitting in the judgment hall right after Jesus’ trial. The message of Pilate’s wife says, â€Å"Have nothing to do with that innocent man, because in a dream last night I suffered much on account of Him† (Matt. 27:19). Nevertheless, John does not mention of such a message. Moreover, while Matthew mentions nothing of where Jesus has been presented during the death sentence, John makes reference to â€Å"The Stone Pavement† or â€Å"Gabbatha.† (Jn. 19:13) Another striking difference between the Gospels of Matthew and John when it comes to the events surrounding the crucifixion is the fact that John

The Chocolate of Tomorrow Essay Example for Free

The Chocolate of Tomorrow Essay R evenues from the chocolate industry continue to prove rewarding, with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years, after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines, many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging, as fast-growing economies and empowered consumers demand more from their products. For industry stalwarts, the requirement to offer local, highly tailored and increasingly diverse products represents a serious threat to market share. Spotting the markets that are likely to grow quickly will make the difference between the winners and losers of tomorrow’s chocolate landscape. According to official government figures, current hot spots include India (annual growth rate 15%), China (9%), Russia (6%) and Mexico (3. 8%). They all exhibit a number of key factors that help them stand out from the pack, including a youthful population, rapid capital inflows and retail consolidation. In this report, we’ll take a tour of the factors shaping the chocolate market of tomorrow – from geography and demographics, to consumer needs and preferences, and other market drivers. And we’ll attempt to offer a glimpse into the future by defining what might be the chocolate bar of 2030. John A Morris European Head of Consumer Markets KPMG LLP  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow State of the market Contents 4 The global picture. What they’re eating and why: a world tour of consumer taste in the chocolate market The three types of consumer shaping the way people buy chocolate across the world Four factors that are increasingly de? ning the chocolate market A glimpse of the future – and what it might mean for the industry 6 Shoppers’ preferences 8 Trends to consider Where next for chocolate? The industry has weathered a global recession and is still seeking growth. But with some markets saturated, where does its future lie? The global chocolate industry is many things, but as a bellwether for the wider economy its use is limited. Revenues have remained resilient despite a recessive global picture, falling disposable incomes, volatile commodity prices and increasing competition. Chocolate is often described as recession-proof. Some economists call it the ‘lipstick effect’: when facing an economic crisis, consumers are more willing to buy less costly luxury goods, such as cosmetics and chocolate, even as they cut back on other luxuries. Revenues over the past few years would seem to back this hypothesis, although year-on-year growth remains relatively sluggish and the spectre of volatile input prices continues to cast a shadow over future projections. Although the global market is still dominated by Western Europe and North America, emerging markets clearly represent the future. The BRIC countries (Brazil, Russia, India and China) accounted for 55% of global confectionery retail growth in 2011. Other emerging economies with youthful populations and an acquisitive middle class are likely to develop a taste for chocolate and, as their disposable incomes grow, they will represent important target markets. With the traditional markets of Western Europe and North America seemingly saturated, manufacturers are being forced to pull even more innovative tricks out of the bag to attract consumers, from enigmatic ? avor combinations to bolder health claims, portion control and personalized bars. Like a large sharing tablet, the market is breaking up. Taste is diverging as the BRICs and empowered Western consumers demand more from their products. Where will the market take us next? 10 The bar of 2030 12 Contacts Global chocolate retail market value 120 100 US$ billion 80 Source: Euromonitor 60 40 20 0 2007 2008 2009 2010 2011 2012 3  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The global picture Western Europe is still the largest chocolate market in the world, but slow growth suggests saturation. Health is becoming a major driver in new product launches: in 2011, 10% of products were marketed as vegetarian, 7% as free from additives and 7% as organic. The US eats more chocolate by volume than any country, says the International Cocoa Organization. Consumers are demanding value – and wild ?avors, such as bacon and wasabi. Health matters but is not yet a major driver. The large Hispanic market is key. The British government is pressurizing manufacturers to tackle obesity, although only 12% of consumers see fat content in chocolate as an important factor. Portion control is imperative, with smaller bars and larger ‘sharing packs’ introduced to curb overeating. In Mexico, 52% of the population are under 20: a huge market for candy and chocolate. Around 80-90% of chocolate products are aimed at children. This offers opportunity for tie-ins with well-known children’s brands, but rising obesity levels may prompt regulation. The world of chocolate Geography is still key to understanding the speci? cs of consumer taste. What are customers across the world demanding? 4 Easter is big business in Brazil, with 100 million Easter eggs eaten every year – and this is likely to increase. But childhood obesity presents a curb on growth. With more than 35% of children overweight, child-focused product launches have been driven down by 62%.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Russia is one of the most promising emerging economies for chocolatiers. The market is worth more than US$8bn and is expected to grow 45% by 2016. As consumers move up the value chain, artisan manufacturers begin to stake their claim. Widespread lactose intolerance has made for a slow start in China, but chocolate sales have risen 40% since 2009. Lindt claims in its annual report that the market is growing 30% a year. Premium products are popular, with over half of all sales bought as gifts. At US$11. 4bn, Japan is the largest Asian market. Domestic artisan companies are ? ourishing but foreigners can ? nd it hard to gain a foothold. Nestle’s Kit-Kat brand is the exception, appealing to consumers with 200 unusual ?avors and special editions. India has always had a sweet tooth, and chocolate is fast becoming its favorite treat, ahead of sugar candy, with an annual market growth rate of 15%. Cadbury’s now owns 70% of the market, introducing innovative products that can survive in the extreme heat. The Middle East/North Africa market is expected to reach US$5. 8bn by 2016, up 61% on today. Almost every part of Africa is growing: South Africa is the biggest market, but sugar confectionery is still 22% more popular there than chocolate, says Leatherhead Food Research. Source: Euromonitor Global market share by region, 2011 Western Europe 32% North America 20% Asia 17% Latin America 13% Eastern Europe 12% Middle East and Africa 4% Australasia 2% 5  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Shoppers’ preferences. What consumers want The psychology behind chocolate suggests consumers see it as a ‘naughty but nice’ impulse treat. But a closer look reveals three distinct types of buyer, each with different behaviors and demands THE CONVENIENCE BUYER Chocolate may be seen as an impulse purchase, but it’s becoming increasingly everyday among consumers. Convenience is a major driver for chocolate lovers, who want to grab a bar from a local store or throw a multi-pack into the trolley during a weekly shop. As convenience becomes more important to time-poor shoppers, sales of tablet bars are growing (up 37% in the UK last year) as consumers grab and go. Premium chocolate-makers such as Godiva are rethinking their strategies to get a bite of this lucrative market, introducing smaller bar formats. A desire for convenience is also increasing the popularity of sharing bags, particularly in Western markets, as consumers buy to share or ? nish eating later. Manufacturers have reacted with packaging innovations, such as the ‘memory wrapper’ from Mars that allows bars to be twisted, closed and saved. Mars says the innovation â€Å"empowers the consumer†. It also drives brand loyalty. THE VALUE BUYER In many markets, value is a hot topic. In the US, 79% of consumers look for good value when choosing chocolate, although 70% also want a name brand, according to Mintel Oxygen – meaning even value shoppers are making demands of manufacturers. Value is particularly important in economies where the middle class is still being de? ned – and may exist far below Western levels. According to research from ? nancial services provider Rabobank, a 45g chocolate bar accounted for less than 1% of the weekly shopping budget in the US and UK in 2010, but in India the same bar made up 18% of the weekly food allowance: which means a snack comes at the expense of a full meal. One-size-? ts-all global pricing solutions are dif? cult when the income levels and aspirations of the fast-growing middle class differ so widely. Although disposable income is rising in emerging markets, we could assume that a large proportion of consumers will continue to look for the cheapest option. Value-conscious shoppers favor a new generation of outlets. Discount stores are ? ourishing, which is forcing supermarkets to think more like discounters to attract ? ckle customers, including increasing their private label ranges. Small grocery stores may lack the economies of scale to compete on price, while ‘specialist’ formats are being crowded out. In emerging markets, ‘one-stop’ retail locations are becoming popular due to low prices and greater choice. Where they’re buying 15. 7% 1. 5% 45. 3% 10% 27. 5% Non-store Specialist stores Small grocery stores Supermarkets and discount stores Others 6  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Global chocolate retailers market share 2011. Source: Euromontior THE LUXURY BUYER The luxury chocolate market continues to embrace the mainstream – and not just in developed economies. â€Å"The psychology is that even expensive chocolate is an affordable luxury,† says Marcia Mogelonsky, Global Food Analyst at researcher Mintel. Chocolate is becoming increasingly premiumized, and brands such as Godiva and Lindt have become almost mass market as consumers develop a taste for everyday glamour. Godiva, which has increased its sales from US$400m to almost US$700m in 10 years and is now owned by Turkey’s Yildiz Holdings, plans to become a staple for the health-conscious, sweettoothed consumer. â€Å"Our revenues have increased in all our markets, especially in China and Japan, which are the most important markets right now,† Godiva CEO Jim Goldman has said. â€Å"[Marketing our product] is a balancing act. And it’s different in every country. We do retain our prestige†¦ but we have to be relevant. † In Russia, the chocolate market is expected to grow 45% over the next ? ve years, to reach US$11. 6bn, says Euromonitor. Belgian artisan chocolatier Jean-Philippe Darcis has his eye on the country, predicting: â€Å"The market will evolve and people will have more buying power. † Lindt is enjoying double-digit sales growth in the Middle East. In China, rich dark chocolate is thriving, with Ferrero Rocher and artisan chocolate maker Senz launching exclusive premium dark brands in the last two years. Unsurprisingly, larger manufacturers are keen to get a bite of this burgeoning sector but, without the personal story required to sell such products, they can struggle. The solution: purchase artisan brands and market them as separate entities – large producers’ economies of scale mean this phenomenon makes life hard for surviving artisan brands. Mars has Ethel M, Nestle bought Maison Cailler and Hershey owns Dagoba and Scharffen Berger. â€Å"It may sound counterintuitive, but what’s happening in the [global ? nancial] crisis is a quest by consumers for value, for more affordable products, but also for products that overtake their expectations,† says Laurent Freixe, head of Nestle’s European business. However, large manufacturers with designs on artisan businesses must be careful. â€Å"Consumers like artisan companies because they are high quality and unique,† warns Mary Nanfelt, Food Analyst at IBISWorld. â€Å"That uniqueness and independence must remain. † Luxury sales on the up â€Å"What’s happening in the ? nancial crisis is a quest by consumers for products that are more affordable but that also overtake their expectations† 2001 2005 2008 2011 0 0. 5 1 1. 5 2 2. 5 Godiva Lindt 3 US$bn sales 7  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow Trends to consider Driving growth From sustainability to eventing, four factors that are increasingly important in understanding the global chocolate market – and the opportunities they could create both now and in the future SUSTAINABILITY Food origin is an increasingly important driver for consumer purchasing decisions in more developed markets, particularly at high-end retailers. Mary Nanfelt, Analyst at IBISWorld, says: â€Å"Americans in particular are becoming more socially conscious in their choices, buying chocolate from sustainable and organic sources. † Globally, use of Fairtrade cocoa has risen dramatically over the last few years, and smart phone users can even download ethical shopping apps. All the major manufacturers have embraced Fairtrade to some degree. Kraft’s Cadbury brand has tripled the amount of Fairtrade cocoa it uses, and Cadbury’s Dairy Milk, the UK’s best-selling bar, is certi? ed Fairtrade. Hershey announced this year that it would begin to source the cocoa for its Bliss brand through Fairtrade farms, while Mars and Nestle already have best-selling Fairtrade lines. INNOVATION As consumers become ever more demanding, innovation is crucial to market share. And personalization is likely to be the next consumer-driven revolution in the industry. Nestle is leading the pack in this area. Maison Cailler allows customers in Switzerland, the world’s largest per capita chocolate market, to create personalized taster packs based on their preferences. Its Spanish brand Diselo con Chocolate recently launched an e-commerce platform where customers can create their own assortments. Gum and candy businesses such as Wrigley’s have already introduced personalized packaging (particularly aimed at gifters) and chocolate could soon follow suit. The next logical step is for consumers to design chocolate bars that cater to their unique palate – but which manufacturer will take on the production challenge involved? HEALTH Although many consumers view chocolate as an occasional treat and don’t obsess over its effect on health, fat is becoming a major issue for manufacturers. So-called ‘fat taxes’ are threatened in a number of major economies, including the US and the UK, while European countries such as Denmark and Hungary have already introduced surplus taxes on unhealthy food. In Japan, the government has gone one step further and is taxing companies and local authorities with a h proportion of overweight igh employees or residents. An increased emphasis on healthy lifestyles is an imperative for governments facing rising healthcare costs, particularly in developed economies that are battling childhood obesity. This has impacted childfocused product launches, which fell 62% last year in the US and Brazil, both countries that are struggling to keep their weight down (more than 35% of Brazilian children under six are overweight or obese). Globally, 21% of parents reported switching products to give their children healthier snacks, potentially reducing brand recognition among the next generation. To combat this, the industry should debate the potential health bene? ts and enable chocolate to be among the next generation of functional foods, pushing the antioxidant effects of dark chocolate or investigating the energyboosting properties of bars with oats, nuts or ‘super fruits’. Latvian brand Laci is using ‘super berry’ sea buckthorn in its products. Smaller bars (Mars has capped its bars at 250 calories in the UK and Australia, and will follow suit in the US in 2013) can encourage awareness of portion sizes. Fairtrade takes off 35,000 30,000 Global production in tonnes 25,000 20,000 15,000 10,000 Source: Fairtrade Foundation 5,000 08 20 03 20 04 20 20 05 06 20 07 20 20 09 10 20 8  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. QA Bert Alfonso CFO, Hershey Personalization is likely to be the next revolution in chocolate†¦ the logical step is for consumers to design bars that cater to their unique palate EVENTING In many countries, chocolate is an essential component of religious events, special occasions and festivals. The seasonal chocolate market is worth US$4. 9bn in the US, an increase of 6. 4% since 2010, says Mintel. Easter is the biggest chocolate event globally and, although the shelves can appear full of competing products, the market is in fact far from saturated. Easter products launched worldwide rose 45% during 2011. Canada has proved particularly fruitful for manufacturers, with seasonal activity increasing 89% in 2011. In gift-hungry Western Europe, growth in seasonal product launches is particularly notable in the UK and France, where seasonal activity increased 53% and 41% respectively. In more mature markets like the US and Australia, there is evidence to suggest consumers are choosing to buy a smaller number of high-margin, luxury items rather than focusing on value products. In Australia, where Easter chocolate spending is expected to grow 3% in 2012 to over US$178m, specialty retailers stocking luxury Easter eggs from the likes of Lindt have been reporting robust growth. China has seen a seasonal boom. The expanding middle class is spending more on premium chocolate, which makes the perfect gift. More than half the chocolate bought in China is purchased as a gift, with Christmas and the Lunar New Year peak buying times. According to Shaun Rein, author of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World, costly confectionery ? lls a gap in traditional present-buying. â€Å"Chocolate hits a good market position. There just aren’t that many other prestige gift items in the $50-$200 range. † Q How has Hershey maintained growth in a time of ? nancial uncertainty? A: We have focused on productivity gains, which have been reinvested in the products consumers are looking for, and increased marketing activity. Gross margins have increased over the last few years as a result of several actions, including raising prices in the US market to offset rising commodity costs. We believe we’re in the middle of a secular bull market for commodities, driven by the growth of emerging economies. What steps have you been taking to mitigate rising raw material costs? Aside from pricing, we use hedging programs in everything but dairy. Certain costs are predictable but when it comes to commodities, we follow the fundamental as well as technical market indicators for materials such as cocoa and sugar. Longer-term, there’s an opportunity to improve cocoa yield in regions such as West Africa. The methods being used at the moment aren’t that sophisticated, which is why we are involved in farming training to enhance cocoa-growing productivity. Overall, cocoa farming is still pro? table at current market prices – and some markets are actually increasing production. How much of your future revenue would you like to see coming from overseas? We have targeted US$1bn revenue from our overseas operations by 2015 – we’ve actually been pacing ahead of that. Mexico, Brazil, India and China are the most important markets for us, and we now manufacture in all of them. We have been manufacturing in China for several years, rather than just exporting there, because US chocolate simply isn’t formulated for the local taste pro? le. How do you see the luxury market developing in future? I believe that smaller artisan companies will ? nd it harder to stay in the market in the long term. Luxury is growing again as a segment and competition is intensifying. It could eventually account for 20% of the market over time. What type of chocolate will we be eating in 2030? A lot of the products currently available in the US market still have longevity. There will be more personalized products as the market seeks to deliver on unique taste pro? les. Also, consumers are looking for more permissive, better-for-you alternatives. The digital aspect of personalization is still at an early stage and we will see further investment from manufacturers. The mass market won’t go away, but it will evolve. 9  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The chocolate of tomorrow The bar of 2030 Looking to the future What kind of chocolate will we be eating in 2030? The rapid change of the past few years gives us some vital clues to the industry’s direction Innovative packaging To stand out on the shelves and reduce costs, packaging could undergo a revolution. Manufacturers will devise new ways to ensure chocolate doesn’t melt in the extreme heat of many emerging markets, as well as introducing new bar sizes. Health bene? ts Chocolate could ride the trend for nutraceuticals. Nestle has already announced plans to invest US$510m in â€Å"pioneering a new industry between food and pharma†. Medicinal herbs could be used as an ingredient, or even aspirin. Additional betterfor-you ingredients such as super-fruits, nuts and oats may become more common. Additive-free chocolate will become the norm in developed economies. Dark chocolate could increase in popularity as consumers become more aware of its health bene? ts. Attracting youth Marketing to the youthful populations of emerging markets (especially India and Latin America) will be vital. Use of popular culture, including bands and TV shows, in marketing campaigns may increase, as will viral marketing and social media interaction, as young people broaden their channels. While children prefer sweeter chocolate, concerned parents will look for chocolate with added health value. 0 03 2 Luxury vs commodity A growing middle class will continue to propel the luxury market, and will increasingly drive it into mainstream retailers. But this will pose a challenge: although middle class consumers in emerging markets may develop expensive tastes, their disposable income will still be relatively limited. Manufacturers may need to choose between margins and volume, positioning themselves carefully as either a luxury or commodity player. The outsourcing solution. The most successful chocolate companies could be purely marketing and RD operations after outsourcing their production to industrial suppliers. The public won’t even have heard of the world’s largest chocolate producers, who will work behind the scenes to supply well-known brands. 10  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. The personal touch Bespoke bars may be commonplace. One artisan chocolate maker says he envisages smaller shops offering people the chance to create their own bar. As consumer palates grow more sophisticated, unusual ? avors will become the norm, with chocolate-lovers choosing their own combinations. Consumers may also be able to design their own packaging. New distribution channels Chocolate will be available from a wider variety of outlets, from coffee shops to health food stores, to cater for convenience buyers. Supermarkets and discount stores will continue to dominate sales, particularly among value customers. Premium chocolate could become available in mainstream stores as luxury buyers proliferate. Brands might seek to move up the value chain by creating their own ? agship stores, something Hershey and Mars (through its MM’s brand) have already done successfully. ar b 0 Fresh ? avors In developed markets, ? avors may become increasingly unusual as palates grow more sophisticated and brands seek a marketing boost. Combinations of sweet and savoury (such as bacon and chocolate) will increase, and salt, olive oil, herbs and ? owers will all be used as ? avorings. Middle class rule Manufacturers are likely to offer more chocolate from ethical sources to meet aspirational buyers’ needs. Middle class consumers will also be keen on premium chocolate for gifting purposes, and seasonal launches, which increased 6% during 2011, will continue to grow. A new recipe Milk chocolate will have a l ower cocoa content due to rising prices, and manufacturers will be forced to use cocoa more sparingly. Demand for cocoa could spiral out of control: one Latin American manufacturer predicts that China and India increasing average per capita consumption by just 1kg could make most manufacturers’ current models unsustainable. In that scenario, arti? cal cocoa could become a viable alternative. Price vs size Think small Rising obesity levels and government regulation will lead to manufacturers limiting portion sizes. Sharing bags of smaller bars will become more popular as people seek to limit the amount eaten in one sitting. Average per capita consumption (currently 8kg in Europe) may drop, although overall consumption is likely to rise as the global middle class mushrooms. In emerging markets, chocolate takes a hefty bite from the household budget. As input price volatility continues, manufacturers may have to keep value in mind or risk losing consumers. Price per gram is rising fast in developed markets, but research shows consumers feel cheated if bars get smaller but price is static. Mainstream manufacturers could be forced to choose between containing cost, at the expense of size, and moving further up the value chain. 11  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. About KPMG KPMG is a global network of professional ? rms providing Audit, Tax and Advisory services. We have 145,000 outstanding professionals working together to deliver value in 152 countries worldwide. KPMG is organized by industry sectors across our member ? rms. The Consumer Markets practice, which encompasses the Food, Drink and Consumer Goods and Retail sectors, comprises an international network of professionals with deep industry experience. This industry-focused network enables KPMG member ?rm professionals to provide consistent services and thought leadership to our clients globally, while maintaining a strong knowledge of local issues and markets. It’s clear the chocolate market is shifting rapidly, and presents a range of challenges and opportunities. To discuss any of the issues raised in this report, please get in touch. Contacts Willy Kruh Global Chair, Consumer Markets and Food, Drink and Consumer Goods +1 416 777 8710 [emailprotected] ca Nick Debnam ASPAC Regional Head of Consumer Markets and Food, Drink and Consumer Goods KPMG in Hong Kong +852 2978 8283 nick. [emailprotected] com Stephane Gard Head of Consumer Markets KPMG in Switzerland +41 21 345 0335 [emailprotected] com John A Morris EMA Region Head of Consumer Markets KPMG in the UK +44 20 7311 8522 john. [emailprotected] co. uk Patrick W Dolan Americas Region and US Head of Consumer Markets KPMG in the US +1 312 665 2311 [emailprotected] com Publication name The Chocolate of Tomorrow Published by Haymarket Network Ltd Publication no 120788 Publication date June 2012 Pre-press by Haymarket Pre-press The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.  © 2012 KPMG International Cooperative (â€Å"KPMG International†), a Swiss entity. Member ? rms of the KPMG network of independent ? rms are af? liated with KPMG International. KPMG International provides no client services. No member ? rm has any authority to obligate or bind KPMG International or any other member ? rm vis-a-vis third parties, nor does KPMG International have any such authority to obligate or bind any member ? rm. All rights reserved. The KPMG name, logo and â€Å"cutting through complexity† are registered trademarks or trademarks of KPMG International. Photography and illustration: Creativ Studio Heinemann/Westend61/Corbis; Peter Dazeley/Getty Images; AP/Press Association Images; Shutterstock.